Failure Friday: Silly Putty
August 31, 2007Here’s a story of failure turning into success. From Wikipedia:
Silly Putty was invented by James Wright of General Electric when he dropped boric acid into silicone oil. He was looking for a substitute for rubber. GE supplied the newly discovered dilatant compound to researchers around the world. None found a use for it, but they all loved playing with it.
In 1943, Dr. Earl Warrick left the Mellon Institute of Industrial Research to join the newly formed Dow Corning Corporation. His research was refocused: help the war effort by developing a synthetic rubber substitute. Although he failed to produce a suitable rubber before the end of the war, one result of his experiments was a silicone bouncing putty. (”Forty Years of Firsts: The Recollections of a Dow Corning Pioneer,” by Dr. Earl L. Warrick, McGraw-Hill Publishing Company, New York, 1990, pp. 27-28.)
The product was then commercialized by Peter Hodgson in 1949 after the marketing expert attended an informal “nutty putty” party where chemists were playing with the substance after hours. Renamed “Silly Putty” because of its main ingredient, silicone, the product was a smash hit.
Failure can be devastating if you let it. More so if you don’t expect it. Other times is can be down right silly.
PS - Here’s another article on second opinions. Five diagnoses that call for a second opinion
PPS- Here’s a great article on how trying to be happy can make you miserable. Happy to be unhappy
Posted by Craig Price











