Saw this at Network World and had to speak up.
For anyone who thinks negative thinking is not necessary, I give you Kellogg’s LEGO Fruit Flavored Snacks. Whoever came up with this legal booby-trap should be fired for being too positive. I can see them pitching the idea:
Positive Pitchman:
Kids love LEGOs right?
Kids love fruit flavored snacks.
Lets combine the two and make a fortune!
We’ll make the snacks look exactly like real LEGOs and let the rug rats go to town on them! It can’t lose!
Negative Thinker:
Uh…if they look just like real LEGOs, might kids start putting real LEGOs in their mouth? They could choke.
PP:
Get this jerk out of here! We’re trying to make money. Kids aren’t stupid enough to think that a LEGO snack is anything like a regular LEGO. They taste completely different!
So I wish Kellogg’s good luck with their new snack. They’ll need it.
Some ideas will always sound bad. No matter how tasty they may be.










June 19, 2008 at 1:37 pm |
What’s next, Johnny Bag-O-Glass? Marketing geniuses at their finest.