The Power of Negative Blogging

I’ve never been a big fan of Dominos pizza. Of all the pizza chains, I’ve thought of their pizza as the worst. I am not alone in this opinion.

People complained. More importantly, it seems, people stopped buying Dominos pizza. Domino’s could have continued to make crappy pizza and just hire a PR company to tout how great their substandard pizza is. Instead they took a more daring, a more honest and more realistic approach.

They fessed up!

Instead of following a more common trend of being positive by telling people how great they are compared to their competitors. Or by highlighting the few customers to say how wonderful Domino’s is…they went negative.

And not negative in a bad way, condemning the competition. They said their crust was bad, their sauce was like ketchup. They finally heard the criticism and instead of damage control, looked in the mirror and realized, “Hey our pizza sucks. Lets fix this.” This is the negative thinking that urges you to improve, that forces accountability for the quality of your service or product, which pushes you towards creating a better you.

I can’t say their new pizza is any good, but I can commend them for accepting negative statements about their products, seeing if these statements were true and then attempting to fix the problem.

Are you willing to listen to the criticism? Are you willing to look at yourself and find the flaws? If you’re not, you could be the one your customers are claiming are crappy.